HUMMEL X AMNESTY

Playing football with your friends. Falling in love with the person you want. Being able to say exactly what’s on your mind. Luckily, most people take these things for granted. But for others, they are the stuff of dreams. Across the globe, millions of people still experience violations of human rights as part of their daily life. And instead of just sitting on the sidelines, hummel has decided to speak up for fairness and equality, signing a two-year partnership with Amnesty International Denmark. Amnesty International Denmark is a global human rights movement fighting for a more just and tolerant world where everyone has equal rights. But the fight is far from over. Meet Anusha Samia Siddiq and Enock Mwandila Poulsen, who have both experienced prejudice firsthand.

A FAIR COLLECTION

To mark the new partnership, hummel and Amnesty have designed an exclusive lifestyle collection based on Amnesty’s black and yellow colours, where the logo is a combination of the sports brand’s iconic bumblebee and Amnesty’s globally recognised barbed wire. 

All profits from the new lifestyle collection will be donated directly to Amnesty’s work for a just world. Besides donating all profits from the new and specially designed lifestyle collection, hummel will also be donating 1% of its online revenue for the rest of 2022 to Amnesty International Denmark.

SHOP THE NEW COLLECTION RIGHT HERE